1.1 ACU supports its staff and students in working with the media to make a high-quality and meaningful contribution to public debate on issues at a local, national and international level.
1.2 The University encourages and supports academics in using media and public commentary to share information, ideas and opinions that showcase the University's research and intellectual expertise.
1.3 The ACU Media Team, located within Marketing and External Relations, is responsible for helping the University build a positive public profile, supporting staff and students in their engagement with media, proactive and reactive media engagement, and responding to critical incidents.
2.1 The purpose of this policy is to outline the responsibilities and obligations of staff and students with respect to media and public comment, where there is an identifiable connection with the University.
2.2 This policy is not intended to restrict the right of any individual to freely express their opinions, or as a member or representative of any professional, community or representative body. Nor does it detract from ACU’s commitment to intellectual freedom. ACU aspires to be a university characterised by free inquiry and academic integrity. Staff may make public comment and enter into public discourse from the basis of expertise and in line with the Principles in the Code of Conduct for All Staff.
Media – all forms of print, radio, television, film, online, digital and social media.
Expert comment – comment within the student or staff member's area of expertise.
Public commentary – comments made under the name of the University that may reach the community, including, but not limited to, media interviews, public inquiries or submissions, public speaking engagements, forums and blogs, letters to newspapers, and comments on websites and social networks.
A written communication prepared for the media, that announces something newsworthy.
5.1 The Vice-Chancellor and President is the principal spokesperson for the University and can speak on any matters they feel are in the University’s interests.
5.2 Members of the Senior Executive Group may also speak publicly on behalf of the University on matters within their portfolio with the agreement of the Vice-Chancellor, or depending on the issue, may delegate to a Member of the Executive, or the Media Team.
5.3 Executive deans and directors of research institute/centres may speak on behalf of their faculty, school, institute or centre. They may also speak on behalf of the University on issues that relate to the disciplines or industries within their remit.
7.1 The Media Team is available to assist with media liaison, and the writing, approval and distribution of media releases. The team can also assist with coordinating media interviews and filming opportunities on campus.
7.2 Staff and students are advised to seek advice and support from the Media Team before commenting to the media, so they can assist with maximising publicity and follow-up media opportunities.
7.3 Staff wishing to issue a media release should obtain approval from their relevant Member of the Executive before contacting the team.
7.4 Students may not use ACU letterhead, logo or branding for media releases without approval from the Media Team.
7.5 Media are only permitted to access an ACU campus/event with prior permission from the National Manager, Strategic Communications, who will consult with the relevant ACU stakeholders.
8.1 In the event of a critical incident, as defined in the Critical Incident Management Policy, all contact with the media will be coordinated by either the National Manager, Strategic Communications or Associate Director, Communications and Creative Services, in consultation with the Director, Marketing and External Relations and Critical Incident Lead.